A podcast from Rise
Building businesses from the ground up
Jacob Neffendorf sits down with land clearing pros, local business owners and the people behind them to talk about how real businesses get built: finding customers, pricing, hiring, money, faith, and the mistakes nobody posts about.
What brings you here?
Pick the one that fits and we'll take you to the right place.
Three kinds of conversations
Every episode is a straight conversation with someone who has done the work.
Land Clearing
Land clearing, forestry mulching and site-work owners on how they find jobs, price work, run crews and grow. This is Rise's home turf.
Local Business
Owners from all kinds of local businesses on what it really took to open the doors, keep them open and grow.
Beyond Business
Faith, family, leadership and the people behind the work, from pastors and mentors to our own team.
What you'll hear
The topics we keep coming back to, whatever the business.
Getting customers
Where good customers really come from: referrals, Google, social media, partners, and which ones are worth the money.
Pricing and selling
How owners price their work, say no to bad fits and stop racing to the bottom.
Hiring and team
Finding, training and keeping good people when everyone is short on help.
Money and equipment
Cash flow, financing and the tools and machines that pay the bills.
Growing past yourself
What changed for owners who went from doing the work to running the business.
The mistakes
The decisions that went sideways and what they'd do differently, told straight.
For guests
Come on the show. Leave with content that works for you.
Every guest leaves with more than a good conversation.
Your full episode
The finished video and audio, yours to share with your customers and post on your own pages.
Short clips
Your best moments cut into short vertical videos with captions, ready for Facebook, Instagram and TikTok.
Written content
A blog post about your story and ready-to-post captions, so your team doesn't have to write a thing.
A business breakdown
On the show, Jacob talks through what's working in your business and what he'd look at next, from someone who sees a lot of businesses grow.
Who's behind it
The show is hosted by Jacob Neffendorf, owner of Rise Online Ads, a marketing agency that specializes in land clearing and forestry mulching companies.
Business owners ask Jacob to look at their business all the time. The Ground Floor turns those conversations into something everyone can learn from, and gives every guest content they can use to grow.
Know someone who should be on the show?
Send them our way. We're looking for owners and leaders with real lessons to share.
Be a guestGet new episodes
Join the list and we'll send each new episode and the best clips when they're out.